A recent survey by Goldman Sachs reveals a striking generational shift in investment preferences: Millennials are embracing alternative investments like never before. The study shows that investors born between 1981 and 1996 now allocate 20% of their portfolios to alternatives - almost double the allocation of Gen X (11%) and more than triple that of Baby Boomers (6%)*.

According to the survey - which targeted high-net-worth individuals in the US - unlike previous generations, Millennials are approaching alternative investing with a different set of motivations. While Baby Boomers and Gen X investors typically value diversification and capital preservation, Millennials are turning to alternative investments in search of enhanced returns and access to innovation*.

Gravis’s range of funds and investment companies, covering infrastructure, clean energy, and next generation real estate strategies, are designed to meet all of these needs.

They offer stable or growing income, inflation-linkage, and exposure to essential sectors such as environmental infrastructure and digital connectivity. These are the types of tangible, future-focused investments that resonate strongly with the next generation of investors and take advantage of the mega trends playing out in the global economy.

As wealth accumulates, the role of alternatives becomes more central. The Goldman Sachs study found that 80% of households with over $10 million in investable assets allocate to alternatives, compared with 39% of those with $1–5 million*. This reinforces the view that diversification into real assets and private markets is increasingly viewed as a core pillar of wealth management, not a peripheral one.

At Gravis, our investment philosophy is built on the principle that real assets - backed by essential infrastructure and long-term cashflows - can provide stable returns in an uncertain world. Whether through publicly listed investment vehicles and open-ended funds, or institutional-focused private funds, our goal is to deliver consistent, risk-adjusted performance across market cycles.

The next decade will see Millennials and Gen Z become the dominant investor demographics. Their appetite for alternative assets, sustainability, and innovation will shape the investment landscape for decades to come.

You can view Gravis’s range of products here.

*Source: Goldman Sachs: Opening the door to alternatives: insights from individual investors, Oct 2025. The survey polled 1,000 US high-net-worth investors, with at least $1m (£748,000) of investable assets, and ultra-high-net-worth investors, which at least $30m of investable assets. 

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